Business Tips From McDonald's
Maintain consistency. No matter where you are in the world, you can be certain that when you walk into a McDonald’s you’re going to have a familiar experience in terms of the menu, food wrapping and design of the building. In 1961 Ray Kroc launched the Hamburger University as a training school that emphasizes “consistent restaurant operations procedures, service, quality and cleanliness.” Today, franchisees attend the program to learn and implement Ray Kroc’s vision. Research has proven that these types of programs not only enforce consistency, but can also increase productivity. Establish a brand presence. McDonald’s has done an excellent job at establishing a brand presence. But beyond the "Golden Arches" and "I’m Lovin’ It" slogan, McDonald’s has created an emotional experience that takes us back to our childhood. Even though we realize that there are better products out there, most of us have a bond with McDonald's that is almost unbreakable...