AdveFame Marketing Agency

Sell the benefit, not a comparison. How you market yourself is all about highlighting what makes you different. There are three major ways to do that. Cost (you know  how to price a product  better than the competition) Quality (you’re better) A combination thereof (you offer the better value) But how you  sell  yourself is different than how you  market  yourself. You can tell someone that you provide a product or service that is cheaper or more effective than that of another business, but that doesn’t say how much better you are going to make the customer’s life. Selling is about the benefit. A comparison may highlight the  features you offer, but you are always selling benefit . Listen to your customer. Sam Walton, WalMart's famed mass retail titan, started his empire in rural America. This was despite the prevailing business logic saying a mass retailer anywhere but in a city with a concentrated population would fail. The l...

Maintain consistency. No matter where you are in the world, you can be certain that when you walk into a McDonald’s you’re going to have a familiar experience in terms of the menu, food wrapping and design of the building. In 1961 Ray Kroc launched the  Hamburger University  as a training school that emphasizes “consistent restaurant operations procedures, service, quality and cleanliness.” Today, franchisees attend the program to learn and implement Ray Kroc’s vision. Research  has proven that these types of programs not only enforce consistency, but can also increase productivity. Establish a brand presence. McDonald’s has done an excellent job at establishing a brand presence. But beyond the "Golden Arches" and "I’m Lovin’ It" slogan, McDonald’s has created an emotional experience that takes us back to our childhood. Even though we realize that there are better products out there, most of us have a bond with McDonald's that is almost unbreakable...

1. Publish Articles in trade or Local Magazine Publish your Articles in Trade or Local Magazine to promote your business offline as we all know Offline marketing will never die, many people read Local Magazine therefore by this doing the same-Your Business will reach the people you missed through Advertising Online 2. Write an E-Book Sell or offer your E-Book for FREE in exchange for E-Mail Address by doing the same Your e-mail list will increase and you can generate more leads. 3. Sponsor any small event  Send out a press release or feature article and get logo on the team uniforms. This makes you a active community member and hence will build Goodwill. 4. Speak at Seminars   Speaking at Seminars helps you in looking more Professional in customer's eye  and people tend to remember a powerful voice for long term. 5. Pamphlets Pamphlets is a  very powerful tool in offline marketing just like your About Section on Facebook, ...