AdveFame Marketing Agency

Sell the benefit, not a comparison. How you market yourself is all about highlighting what makes you different. There are three major ways to do that. Cost (you know  how to price a product  better than the competition) Quality (you’re better) A combination thereof (you offer the better value) But how you  sell  yourself is different than how you  market  yourself. You can tell someone that you provide a product or service that is cheaper or more effective than that of another business, but that doesn’t say how much better you are going to make the customer’s life. Selling is about the benefit. A comparison may highlight the  features you offer, but you are always selling benefit . Listen to your customer. Sam Walton, WalMart's famed mass retail titan, started his empire in rural America. This was despite the prevailing business logic saying a mass retailer anywhere but in a city with a concentrated population would fail. The l...

Make Them Feel Special- Smile and truly welcome your customer. Exchange pleasantries without going to a hard sell first. Your attitude must be one of friendly service and interest in them. Offer Lots Of Information- Consumers look for trustworthy , knowledgeable  individuals to educate them on a purchase. Trust in the most important factor leading to long-term relationships and repeat sales Customers need to be involved Help them by using sensory techniques. If possible, place the object being considered in their hands. This not only offers touch, but a sense of ownership, which you could encourage. Say, "Your new earnings will look wonderful with that outfit. Tell The Story How did you invent this now process of working ? Did a trip to a foreign country inspire you ? where did you come across a wonderful antique fabric used in your creation ? Stories are wonderful creation and the buyer will retell those stories when showing their purchase to others. ...