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Marketing and Sales Tips For Startups

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Sell the benefit, not a comparison. How you market yourself is all about highlighting what makes you different. There are three major ways to do that. Cost (you know  how to price a product  better than the competition) Quality (you’re better) A combination thereof (you offer the better value) But how you  sell  yourself is different than how you  market  yourself. You can tell someone that you provide a product or service that is cheaper or more effective than that of another business, but that doesn’t say how much better you are going to make the customer’s life. Selling is about the benefit. A comparison may highlight the  features you offer, but you are always selling benefit . Listen to your customer. Sam Walton, WalMart's famed mass retail titan, started his empire in rural America. This was despite the prevailing business logic saying a mass retailer anywhere but in a city with a concentrated population would fail. The l...

Small Business Advertising Ideas

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The Yellow Page Al-tough use of the printed yellow pages is on the decline, there's still a lot of people who use the yellow pages to find the business they're looking for- and they won't find you if your small business isn't listed there. Get the biggest printed yellow page ad you can afford, the more visibility the better. Newspaper Advertising Beside Box ads and advertising inserts, local newspapers also often offer special advertising features showcasing particular businesses - all powerful small business adverting opportunities. Don't overlook special interest newspapers as an advertising idea if they exist in your area. They may be delivered to exactly the audience you want to reach Direct Mail Direct Mail can b very effective small business advertising and is much more favorable received than other direct media, such as email or telemarketing and even you don't have a mailing list, you can still geographically target your mail. Ma...

10 Tips for Start-Up's

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Be Better Tomorrow than you are yesterday This is hard standard to live up-to. It takes hard work, and it's not always even possible. Nevertheless, we continually try to outdo ourselves with each project we take on. There is nothing we do today will be good enough tomorrow. There is no pinnacle to attain, and as such there's no boundary or limit we place on our success. Never Be Afraid  To Hire Those Who Are Smarter Than You You Cant't possibly be an expert on all things.So, build a team of people who complement your own skill set. That's how you build a company of giants. Surround yourself with those who share the passion and vision of where you want to go, and who want to help you get there. Never Be Complacent In Your Success With every award we've won or accolade we've earned, we savor the moment, while still knowing that we need to do better tomorrow. You need to be always actively engaged in the future planning of your business. Don...

Online Marketing Ideas For Cafe and Restaurants

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1. Offer Something Free  People are interested in things of value, and what could be more valuable than a recipe or cooking tips ? Go creative, give recipe weekly, videos is a great way to do this as Videos on Facebook gets 2 times the views. 2. Fan of the week This is the best way to engage people on your Social Media Page. Pick one fan every week and highlight them on your Business Page/ website Invite Fan to your Cafe/ Restaurant. Take photos and post them on your Business page/ website 3. Quizzes Questions are a great marketing tools as they have the potential to spark conversations Here are some question you can ask in your quizzes- 1. What's your favorite dish ? 2. Aloo Tikki or Veggie burger 3. Veg or Non-veg 4. Interesting Facts People on Social Media loves to read Facts, Now here you can share facts about the products you have like Facts about Burgers, Milkshakes, Coffee and Facts on Makhni Daal Lol ! Why Not, Be Different 😉 5. Click t...

Creative Offline Marketing Ideas for Small Business

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1. Publish Articles in trade or Local Magazine Publish your Articles in Trade or Local Magazine to promote your business offline as we all know Offline marketing will never die, many people read Local Magazine therefore by this doing the same-Your Business will reach the people you missed through Advertising Online 2. Write an E-Book Sell or offer your E-Book for FREE in exchange for E-Mail Address by doing the same Your e-mail list will increase and you can generate more leads. 3. Sponsor any small event  Send out a press release or feature article and get logo on the team uniforms. This makes you a active community member and hence will build Goodwill. 4. Speak at Seminars   Speaking at Seminars helps you in looking more Professional in customer's eye  and people tend to remember a powerful voice for long term. 5. Pamphlets Pamphlets is a  very powerful tool in offline marketing just like your About Section on Facebook, ...