AdveFame Marketing Agency

Sell the benefit, not a comparison. How you market yourself is all about highlighting what makes you different. There are three major ways to do that. Cost (you know  how to price a product  better than the competition) Quality (you’re better) A combination thereof (you offer the better value) But how you  sell  yourself is different than how you  market  yourself. You can tell someone that you provide a product or service that is cheaper or more effective than that of another business, but that doesn’t say how much better you are going to make the customer’s life. Selling is about the benefit. A comparison may highlight the  features you offer, but you are always selling benefit . Listen to your customer. Sam Walton, WalMart's famed mass retail titan, started his empire in rural America. This was despite the prevailing business logic saying a mass retailer anywhere but in a city with a concentrated population would fail. The l...

Maintain consistency. No matter where you are in the world, you can be certain that when you walk into a McDonald’s you’re going to have a familiar experience in terms of the menu, food wrapping and design of the building. In 1961 Ray Kroc launched the  Hamburger University  as a training school that emphasizes “consistent restaurant operations procedures, service, quality and cleanliness.” Today, franchisees attend the program to learn and implement Ray Kroc’s vision. Research  has proven that these types of programs not only enforce consistency, but can also increase productivity. Establish a brand presence. McDonald’s has done an excellent job at establishing a brand presence. But beyond the "Golden Arches" and "I’m Lovin’ It" slogan, McDonald’s has created an emotional experience that takes us back to our childhood. Even though we realize that there are better products out there, most of us have a bond with McDonald's that is almost unbreakable...

The Yellow Page Al-tough use of the printed yellow pages is on the decline, there's still a lot of people who use the yellow pages to find the business they're looking for- and they won't find you if your small business isn't listed there. Get the biggest printed yellow page ad you can afford, the more visibility the better. Newspaper Advertising Beside Box ads and advertising inserts, local newspapers also often offer special advertising features showcasing particular businesses - all powerful small business adverting opportunities. Don't overlook special interest newspapers as an advertising idea if they exist in your area. They may be delivered to exactly the audience you want to reach Direct Mail Direct Mail can b very effective small business advertising and is much more favorable received than other direct media, such as email or telemarketing and even you don't have a mailing list, you can still geographically target your mail. Ma...

Be Better Tomorrow than you are yesterday This is hard standard to live up-to. It takes hard work, and it's not always even possible. Nevertheless, we continually try to outdo ourselves with each project we take on. There is nothing we do today will be good enough tomorrow. There is no pinnacle to attain, and as such there's no boundary or limit we place on our success. Never Be Afraid  To Hire Those Who Are Smarter Than You You Cant't possibly be an expert on all things.So, build a team of people who complement your own skill set. That's how you build a company of giants. Surround yourself with those who share the passion and vision of where you want to go, and who want to help you get there. Never Be Complacent In Your Success With every award we've won or accolade we've earned, we savor the moment, while still knowing that we need to do better tomorrow. You need to be always actively engaged in the future planning of your business. Don...

Define Your Business To get an Idea of what your brand look like, write down three things that define your business.For example, a dry clean company that specialize in suits and higher-end clothing might choose .First as Properly cleaned attire, Second as same day service, Third as. safe cleaning technique Consistency  You want your brand to have the same message and effect on all your customers. Bar none, the best example is McDonald's. You can go to Bangkok and pick out a McDonald just by looking for the golden arches. After you go inside, you will be  able to order a burger and fries without speaking a word of Thai. Creativity Innovative Ideas and unique message delivered through creative mediums will always enhance the status of a brand. From 2000-2010, Apple computers underwent a significant upsurge in sales. There are many reasons for this, but an important one is that they had changed their brand to embody creativity. Apple ran ads that associated t...

Buy a Domain  You will need to purchase some real estate online. This real estate will consist of your own Domain. How can you create your brand if you don't own Yourname.com ? Blogging Create your own website with a blog. Post 2-3 blog post per week. An active and effective blog means 2 to 3 posts week around 500 to 700 words, discussing topics that surround your brand.Share those via Facebook, LinkedIn and twitter. Twitter Marketing Create a Twitter account with complete photo. Once again use your name or something that describes what you do. You will then want to follow those who would have interest in topics surrounding your brand. I suggest to follow 5 to 10 people per day. Read how to Increase Twitter followers here -  https://advefamemarketing.blogspot.in/2017/11/how-to-increase-twitter-followers.html Facebook Profile Create your own Facebook profile. It must contain a photo, work history and experience. Be sure to post relevant items on Fa...